One of the most important steps to optimizing your Amazon ads is to understand how Amazon’s search engine works with Backend Keywords. By monitoring search term trends, you can make your ads more targeted and increase conversions. It’s possible to use a free tool to determine which keywords convert the best for your products. Seller Labs PRO is one of the best tools for Amazon backend keyword optimization.
Amazon allows sellers to use up to 250 bytes in the backend of their descriptions. Using more than this amount will result in your backend keyword not being indexed by Amazon. Fortunately, there are several ways to make sure that your backend keywords stay under the 250 byte limit. First, keep in mind that different characters have different byte counts. For example, the symbol “u” is two bytes, but the symbol “EUR” is three bytes. Also, try to avoid using articles and prepositions and you can boost your sales with Asinwiser’s Repricer tool..
Secondly, you’ll want to make sure that your backend keywords are not too long. While it’s tempting to include all the brand names and generic terms that relate to the product, it’s best to limit yourself to just 250 bytes. Besides, it’s important that you don’t use the same keywords in more than one listing.
Amazon has implemented new limits on the size of search terms attributes. They no longer allow more than 250 bytes. Any keyword that exceeds this limit will be discarded. Be sure to read the guidelines for your particular marketplace. If you don’t, Amazon may take punitive action against your account.
Separate keywords with spaces
Amazon only allows you to have a certain number of backend keywords. These keywords are used to guide their algorithms to the products you sell, but they have some limitations. You can only have about 250 bytes of keywords, which translates to roughly 40 words. To avoid wasting space, you should make sure that you keep all your keywords under 250 bytes.
For example, if you’re selling frozen desserts on Amazon, try limiting your backend keywords to the words that describe the frozen desserts you sell. You can also use abbreviations and alternate names. When writing backend keywords, you should also consider the intent of the buyer.
Besides optimizing the title and description, backend keywords should also describe the end-users of your product. To determine your target market, try to answer two questions: who needs the product? And who made/manufactured/sourced it? These answers will determine your audience. If you’re selling a baby monitor camera, you’ll probably have parents as your target audience.
Write in lowercase
Backend keywords are the terms you use to make sure your product gets noticed in the search results. These are not visible in the product description page, but they are used by Amazon to display your product to customers who search with the same keywords. To get the best results, write in lowercase. It is also important to use as few variations as possible. Avoid words such as “on sale,” “limited time,” “price reduction,” and “limited inventory.” Such words will cause your keyword to be rejected by Amazon’s algorithm.
Backend keywords should be as short as possible and use less than 250 characters. You can use capital letters for more specific terms, but make sure to write in lowercase when submitting them to Amazon. Ideally, you should have 40 words. Amazon’s search algorithm considers backend keywords as “signposts” that guide its algorithm to your product.
It is also important to include synonyms and alternative spellings. For example, if your product sells adapters, use adaptor. The word “adapter” is commonly misspelled as “adapter,” so you should include it in your backend keyword string. However, you do not have to include misspellings or abbreviations. This is because the Amazon algorithm does not automatically match misspellings.
Include LSI keywords
To find LSI keywords, you can use the Google Keyword Planner, which generates related searches for the keyword you are targeting. Simply enter the target keyword into the Google search bar and the tool will show you results with the highest search volume and lowest competition. Then, you can focus on these related terms to create compelling content and push revenues upward and you can increase your profit with Asinwiser’s Amazon tool…
LSI keywords have made a big impact on SEO over the last five years. Before this, Google crawlers would actively look for keywords in web pages, but now they use a special program to figure out what words are related to each other. By incorporating LSI keywords in content, users will stay on your site longer, which in turn will increase the number of clicks on your links.
There are many tools and resources available to find LSI keywords. The best one is L